Enquirer Consulting Group

Reachable Buyer Map

Prepared for John Kilmer · ValiCor US · August 2026
ValiCor names one technology across sectors that buy in six different motions. A federal program manager, a police training lead, a clinical director, a head of talent, a dean of students and a claims fraud investigator do not read the same sentence, do not buy on the same cycle, and are almost never reached by the same channel. This map is where each of them sits in the United States, who signs, and roughly how many there are. It describes the market rather than your business, and there is nothing to buy at the end of it.
State, county and local public safety
The most fragmented countable segment on this page and the slowest to reach by referral. Most of these agencies are small, under twenty five sworn officers, with no procurement department and a chief who answers the phone. Buying is grant-shaped: a funded cycle, a named initiative, and a training lead who has to justify it in writing.
Who signs: chief of police or sheriff, training academy director, commander of investigations, the grants administrator, and the city or county manager on larger buys.
17,000 to 18,000
US state, county, municipal and special jurisdiction law enforcement agencies
Behavioral health and treatment providers
The segment where emotional state is already part of the clinical record rather than a new idea, so the conversation is validation and workflow rather than concept. Slow at the hospital end, considerably faster at the multi-site outpatient end, where one clinical officer can decide and roll a tool across every location at once.
Who signs: chief clinical officer, medical director, director of quality and outcomes, and at multi-site groups the chief information officer.
11,000 to 13,000
US mental health treatment facilities, with a further 15,000 to 17,000 substance use treatment facilities alongside them
Employers buying assessment and leadership work
The volume segment, and the one carrying the sharpest regulatory split anywhere on this page. Mid-market employers are large enough to run structured assessment and small enough that one head of talent decides. Above them, large employers buy the same thing as a funded initiative with a named sponsor and a longer approval path.
Who signs: chief people officer, VP of talent acquisition, head of assessment or organizational development, and the CEO on anything touching the executive team.
27,000 to 28,000
US employers at 250 to 999 people, with roughly a further 11,000 at 1,000 and up
Insurance carriers and claims investigation
Small by count, unusually well funded, and the one segment where the value shows up as a number the buyer already reports every quarter. Special investigation units hold their own budgets and move faster on tooling than the rest of the carrier does.
Who signs: director of special investigations, VP of claims, head of fraud analytics, chief risk officer.
5,500 to 6,000
US licensed insurance companies across all lines of business
Higher education and workforce training
A real segment with a hard edge on it. Counseling services, admissions interviewing and athletic performance are three separate buyers sitting inside the same institution, each with its own budget line and none of them especially aware of the other two. Reached individually, they behave like three markets.
Who signs: dean of students, director of counseling services, provost, athletics performance director, director of campus safety.
3,800 to 4,000
US degree-granting colleges and universities
Federal, defense and intelligence
The segment everyone starts with and the only one no list can hand you. Buying runs through program offices, prime integrators and small-business research routes rather than through a company register, and the person who matters is a named program manager rather than a title on a chart. Stated plainly: this one is reached name by name, assembled out of award and solicitation records.
Who signs: the program manager, the contracting officer representative, the capability lead inside a prime integrator, and the small business office on first entry.
No usable register
the relevant layer is not enumerable from any public company list; it is built from program and award records, one name at a time

Where the openings are

1
One product, six buying motions. A grant cycle, a clinical validation, a talent budget, a campus budget line, a fraud number and a federal program are six different sentences on six different calendars. A single channel tends to keep returning to whichever door opened most recently, which quietly turns a horizontal technology into a vertical one. Working six named role sets in parallel is a mechanical job, and it is the part that referral and conference presence cannot do.
2
Your European entities and your US entity do not address the same market. Since February 2025, EU rules prohibit inferring emotions in the workplace and in educational institutions, with narrow safety and medical exceptions. That splits your own footprint down the middle: the Italian and Polish entities cannot work the employer and education segments the way Washington can, while the UK sits outside that particular rule. Roughly 38,000 to 39,000 US employers at 250 people and up carry no equivalent restriction at all. This is the kind of thing that usually surfaces after a list is built rather than before it.
3
Public safety is the segment a conference channel can never finish. Roughly 17,000 to 18,000 agencies, most of them under twenty five sworn officers, spread across every county in the country, each with a named chief and a named training lead. Few of them send anyone to the events where a category like this gets demonstrated. That is a distribution gap rather than a credibility one: reach named roles at named agencies on a schedule, and track what comes back.
Built from public registries, counts banded deliberately. Employer bands come from federal benefit plan filings and use plan participants as a headcount proxy, so they indicate scale rather than an exact staff count. Agency, facility and institution counts come from federal statistical collections and are current to their most recent published cycle. The federal and defense layer is not covered by any company register and is described rather than counted.
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